During my morning stroll through NPR, I found an article about a study that taxing soda, a mere $.06 per can, could cut down on the amount of soda people drink each year. Because soda is a pretty significant source of our country’s sugar calories, taxing it {in theory, at least} could lead the average soda drinker to consume 5800 less calories per year. We already know that excess calories from sugar lead to obesity, type 2 diabetes, and heart disease, so less consumption would theoretically lead to healthier people.
The study used grocery store sales data to analyze people’s buying patterns as prices fluctuate. It turns out, when prices go up, people buy less. I’m not a mathmagician, but that makes sense. From there, they tried to build a model that would show purchasing trends with a tax increase. Their conclusion: People would, if the data accurately reflects their purchasing trends, buy less soda.
Apparently, many years ago, this same principle was used with tobacco with minutely measurable success. The higher the tax, the less likely people were to start smoking, but it didn’t seem to deter the people who were already smoking.
The tricky part would be actually getting a soda tax passed. There are plenty of lobbyists that would be in opposition, I am sure.
I never really jumped on the soda bandwagon. I prefer my sugar calories to come in the form of a cupcake. 🙂 But, I am curious what you think? Any soda drinkers out there that want to weigh in? Would you buy less if the price went up $.06 per can, or is that just a drop in the bucket…or can?
~Mavis
This post may contain affiliate links. These affiliate links help support this site. For more information, please see my disclosure policy. Thank you for supporting One Hundred Dollars a Month.