Did you hear the news? Nestle is getting rid of artificial coloring in about 75 of their recipes, according to a recent NPR article. Petitions to remove the artificial dyes have been rollin’ in, and Nestle’s own research department has found that the presence of artificial dyes in products affect American’s buying patterns. I guess, in the end, money always talks.
Candies like my beloved Butterfinger, currently colored with a combination of Red 40 and Yellow 5 dyes will be replaced with annatto. {I really hope this doesn’t change the flavor of Butterfingers…what if I end up finding out it IS the red and yellow dyes that make it so darn tasty? That would be a bummer.}
Removing chemical/manufactured colorings and additives for more natural selections is not really a new thing. I feel like there has been a huge push over the past 5 years or so to move back to real food. Subbing natural dyes for artificial dyes does not automatically mean that downing a bag of mini candy bars turns into a health binge, though. One, the term “all natural” doesn’t really mean all that much, and two, as much as it pains me to write this, candy still has exorbitant amounts of the almighty sugar.
It does go to show, though, that every time you put something in your cart, you are making an investment in a company. If you stop putting their product in your cart, they’ll figure out a way to lure you back…and sometimes with a tiny shift in a more positive direction {until we find out that annatto causes cancer in lab rats:)}.
Thoughts?
~Mavis
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