When was the last time you ordered something from a catalog? I hadn’t really given that question much thought until I ran across an NPR article asking if glossy paged catalogs were becoming a thing of the past. {According to the article, they are not on the way out and they still appeal to a pretty large audience.} I remember when I was younger, everyone ordered from catalogs…it was like the internet, only glossy. I used to flip through my Grandma’s J.C. Penney catalog every time I went to visit her. That thing was a monster–it was about the size of a phone book, only it had Barbies, clothes, and bras. It really was hours of entertainment. BUT, then, more than now, people were shopping for things they needed, because the options were more limited at the brick and mortar stores {if there were any at all in smaller towns}. I feel like the catalogs now are trying to sell you an idea of yourself. Like you too can be smiling in your cashmere sweater, covered by a pristine apron, while you serve your family and friends picture perfect meals {and of course, the snow is gently falling outside}.
Aside from a few of my favorites, I toss catalogs directly into the recycle bin without even looking through them. Mostly because one, I don’t want the temptation, and two, I just don’t need anything else. I actually feel a bit guilty even getting them {even though most of them I’ve never requested}, because they seem like a colossal waste of paper and resources.
I know lots of people flip through them and dream about the way life appears in the catalogs, I really do get that, but that’s what I have Pinterest for. So, I decided to do a little research on how to stop unsolicited mailings. Turns out, the Federal Trade Commission has the how-to all lined out. There are websites, addresses, etc. that tell you how to opt out of just about everything. {Click HERE if you are interested.}
I’m curious, do you love to thumb through catalogs, or do they go directly into the recycle bin?
~Mavis
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